How Is AI Revolutionizing Digital Marketing
Artificial Intelligence (AI) and digital marketing are starting to flow together complementing each other. As AI has the ability to collect massive data, analyze, apply, and most importantly learn from it, this is a major transformation for the digital strategies that have been in place. As artificial intelligence continues to grow exponentially, using its infinite machine learning capabilities, to leverage and improve digital marketing tactics and create valuable insights for companies.
Here are a couple of ways AI is shaping digital marketing for a brighter future.
Heighten and Improved User Experience (UX)
The most vital aspect of a great digital marketing strategy is great customer experience. Relevant content to users, creates a higher possibility to convert into becoming recurring customers leading to brand loyalty. Artificial intelligence can greatly support in the ability to collect data, and make decisions on which content is the most suited for the user based on factors such as historic data, location, and past behavior patterns. In doing this, gives the user the impression that the brand was built only for them.
In the retail industry, especially in the ecommerce marketing industry ,AI can be a substantial market changer for online shopper experiences through the new advancements in augmented reality, where potential customers can in-reality “try” a product before actually purchasing it. There are apps where you can see how clothes look on you without stepping into the store. Less dissatisfied customers, lower product return rates, and increased engagement for brands that are online.
Voice search is also an upcoming and great addition of artificial intelligence in digital marketing, which enables quicker results. Companies can integrate virtual assistants like SIRI, Google Hone, and Alexa into their site to assist users onsite. If all this is implemented correctly, you can move your brand into the first results on a the voice search, which assists in brand recognition.
Predictive Customer Behavior
We’ve discussed AI personalization on customer experience on historic behavior, but it also can predict behavior for new and existing users. With the assistance of data management platforms (DMP) collecting 2nd and 3rd party data, AI can collect information on your users over the internet and not only just a session on your website. This supports the personalization to their needs through automatically enhancing the consumer’s journey and creating profiles enabling for targeting potential leads. This also helps to delete any unlikely users that won’t convert assisting you in creating a more focused and effective marketing strategies.
While nothing in this world is perfect, artificial intelligence is constantly collecting, analyzing and interpreting data in order to become smarter in using that data. With the launching of new algorithms, the accuracy of consumer journeys will become more efficient and assist in creating sales forecasting, so that the business can create the best experience for the customers through the usage of the right tools.
Real-time Customer Support
Quick resolutions and responses are one of the biggest factors that customers look for in a good digital experience. As AI chatbots are being introduced, it enables customers to communicate in real-time with the Ai chatbot creating the reality that it is an actual customer service person responding to them.
Chatbots are able to use more human-like terms to answer basic questions, track and fill orders, and the most important issue, avoid a long waiting time for helping to solve simple issues. Facebook messenger has integrated the chatbot feature for company Facebook pages to create a solution for customer service for businesses. These chatbots are available 24/7 and can greatly reduce call waiting times for customers having issues that be resolved quickly, resulting in increased overall customer satisfaction.
AI is growing continuously and will not stop improving. Integrating artificial intelligence with your digital marketing strategy will definitely assist customers receive a better experience and give your business the rich insights that are needed for it to succeed.